There’s been a lot of discussion in the past few years about how scrapbooking has evolved, both as a hobby and an industry. Companies have come and gone, merged with one another, and a few are even re-inventing themselves to meet the evolving needs of scrapbooking enthusiasts.
As an editorial team, we just returned from the Craft and Hobby Association trade show in Anaheim, and it was no more apparent than at that show how scrapbooking is morphing into a multi-faceted hobby. Ten years ago, someone who proudly called herself a scrapbooker was easy to define. But there are now so many different ways to create a scrapbook that a definition isn’t so straightforward anymore.
In addition to traditional, digital and hybrid scrapbooking, there’s also the growing segment of photo pocket scrapbooking. When Becky Higgins launched Project Life about 3 years ago, she introduced a new way of thinking about journaling life through photos. It provided the opportunity to chronicle every day moments in a quick and easy way.
Then came scrap journaling, with the SmashBook from K&Company. Catering to the “free agent” scrapper with a fun combination of a spiral-bound book with washi tape, a collection of simple embellishments, and a dual tip pen/adhesive roller, it’s perfect for capturing not only ideas, inspiration and thoughts but also photo journaling on-the-go.
Soon after, Fancy Pants Designs introduced their Brag Book, which combined the free agent journaling pages with some segmented page protectors for dropping in photos.
Which brings us back to today – er, a few weeks ago now I guess – after the newest introductions at the Craft and Hobby Association trade show. What we saw was a large group of product manufacturers that embraced this growing segment of scrapbooking by expanding their offering of photo pocket scrapbooking or scrap journaling solutions tied into their paper and embellishment collections:
- Echo Park Paper – Photo Freedom
- Simple Stories – Sn@p Studio
- Studio Calico – Handbook Made in a Snap
- Prima – Mixed Media Book and Waterfall Album
- Heidi Swapp – Memory Files
- October Afternoon – Daily Flash
Other manufacturers that didn’t introduce a full line of either photo pocket scrapbooking or scrap journaling product did present a selection of products that are intentionally compatible with the page protector pocket sizes and smaller scale of pre-made journals. We saw it in not only papers, but also stamps, dies and embellishments as well.
As the hobby continues to evolve, we’ll continue to bring you the inspiration, tips, tricks and techniques to make the most of your scrapbooking experience. You can tell us more in our annual reader survey (which launches February 8th), but for now if you have any thoughts to share I’d love to read through them in the comments.
Here’s to an evolving hobby,